Design concept is based on a grid based layout with specific grid overlayed on the design and cut-outs are made to create planned spaces. This concept lines up every information we want to relay to visitors as well as balances up the retail displays in an orderly manner to complement the information grids.
Although the grids are not plainly evident, it determines the light-weight frameworks used to guide the information backdrop and allows the merchandise display to be slotted in. This grid planning also creates on open retail concept which encourages constant interaction between visitors and merchandise.
This integration of retail space, visual interaction and engaging information, creates a unique retail experience.