OMO OMO Food Concepts – Kallang Wave : Co-Axis
Main design is derived from the Axis concept. Two main axis which determine the circulation flow and and information guide flow will intersect at main brand identity locations for brand shout-outs. Additional surprises are created with splashes of bright colors as well as oddly out-of place furniture. Little face-cut-outs allows visual play to encourage social media interactions.
Use of traditional wood strips for a down to earth representation for Korean-Japanese fusion, with bright colours which represent their four main signature dishes, steak, ramen, bingsu and don.
As a full self-service Korean fusion, a clear direction is important to guide the circulation and movement. The directional speech bubbles emphasize the order flow while creating brand-conscious elements.
The result of this planning layout creates a whole new , fun, surprising dining experience which is interactive and lively. Branding details are extended to ceiling design where cutout motif brings out the identity of the logo.