#NoExcuses

Escapism

Projects > Commercial

With a nod to the neon aesthetics of underground nightlife, #NoExcuses by H.O.T. (House of Trainers) is a cool hideout from the tropical heat.

An escape lying in plain sight, this boutique gym’s entrance is designed to grab attention and begin transporting even before one sets foot inside. Its distinct English lightbox shopfront stands out on Frankel Ave, slowing casual passers-by and beckoning them to take a closer look.

Once the door shuts behind them, the transition into this subterranean world becomes complete, as blue-and-red lighting and pulsating beats take over. The interior, too, has been designed to draw the viewer in, convert them into an active participant. In the spirit of ‘no excuses,’ quotes on the walls pop and motivate by pushing just the right buttons: “Sore or sorry?” For anyone expecting the gym-going experience to be boring, this is one to prove them wrong.