Working with the strict guidelines of a world-renowned brand and the specific dimensions of this physical space, we designed an optimised retail experience for Braun Büffel in Singapore’s Westgate mall.

We deployed clean lines and a geographical symmetry in this narrow unit, letting the premium leather goods speak for themselves. Capitalising upon the high ceiling, we installed a full-height wall display at one end of the store, which serves as an eye-catching centrepiece for window-shoppers as well as an instant catalogue of up to 20 Braun Büffel bags. Around it, shelves are kept low and within arm’s reach, providing visual contrast on top of the useful option to pick up a bag while browsing.