Casual Vietnamese cafe by day, urban bar by night — this two-in-one F&B concept was designed for its location in the CBD, where the demographic flips at sunset.

To capture both lunchtime and afterwork crowds, we proposed not only a menu that turns over, but subtle environmental cues to ease the transition from one to the other. With a fun feature wall and simple change in coloured light, the atmospheric switch from fusion pho bowls to drinks and a chill evening becomes complete.